CoachThem x AHCA: A New Era for Collegiate Coaching Resources

We’re excited to officially announce a new partnership between CoachThem and the American Hockey Coaches Association (AHCA).

This collaboration brings together one of the most respected coaching organizations in hockey and one of the fastest-growing digital practice planning platforms in the game — all with one shared goal: to provide more value to coaches.

 

 

Why This Partnership Matters

 

The AHCA represents hockey coaches across the United States, supporting programs through advocacy, leadership, and professional development. For years, the organization has focused on strengthening the coaching community and finding new ways to better serve its membership.

At CoachThem, our mission aligns perfectly. We’ve built a modern platform that helps coaches design drills, structure practices, collaborate with staff, and stay organized throughout the season — whether at the youth, junior, collegiate, or professional level.

Together, we’re combining experience and innovation.

 

Exclusive 20% Off for AHCA Members

 

As part of this partnership, anyone involved with the AHCA will receive an exclusive 20% discount on CoachThem’s PRO subscription.

PRO gives coaches access to:

• Advanced practice planning tools
• Custom drill design across multiple rink surfaces
• Seamless staff and team sharing
• Marketplace access: thousands of drills with video
• Professional PDF exports

It’s about making preparation simpler — and more powerful. Use code AHCA20 to apply the discount! 

 

Introducing the First AHCA x CoachThem Drillbook

 

The centerpiece of this partnership is the launch of the inaugural AHCA x CoachThem Drillbook.

This annual collaborative Drillbook will feature drills submitted by schools within the AHCA network — showcasing systems, teaching progressions, and concepts being used at the collegiate level.

This is more than a collection of drills. It’s a shared coaching resource that highlights the expertise within the AHCA community and makes it accessible in a modern, organized format.

 

 

From the AHCA

 

“First, I want to thank AHCA executive director Forrest Karr for finalizing this partnership with CoachThem. Over the last couple of years, we have continually been asking an internal question amongst our AHCA Board, ‘How can the AHCA provide more for our membership?’ I think the AHCA Drillbook will be a good piece to the puzzle in answering that question for our coaching body.” — AHCA President Steve Wiedler, University of Vermont

 

 

 

From the CoachThem Team

 

“We’ve always believed that coaching knowledge should be easier to share, access, and apply. Partnering with the AHCA allows us to support collegiate programs in a meaningful way while spotlighting the incredible work being done across their membership. The first edition of this Drillbook is just the beginning — and we’re proud to build it together.”

— CoachThem Team

 

What’s Next

 

This partnership represents alignment.

Alignment between tradition and technology. Between leadership and innovation. Between coaches who want to keep evolving.

We’re proud to stand alongside the AHCA and can’t wait to release the first edition of the AHCA x CoachThem Drillbook.

Stay tuned — the best is yet to come.

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Written by the CoachThem Team